http://www.magnateinteractive.com/articles/ en matt.braun@magnateinteractive.com Copyright 2011 2011-06-01T21:04:42+00:00 http://www.magnateinteractive.com/articles/archive/mash_for_ios_on_youtube/ http://www.magnateinteractive.com/articles/archive/mash_for_ios_on_youtube/#When:21:04:42Z 2011-06-01T21:04:42+00:00 http://www.magnateinteractive.com/articles/archive/magnate_interactives_matt_braun_interview_by_iphoneandkids_com/ http://www.magnateinteractive.com/articles/archive/magnate_interactives_matt_braun_interview_by_iphoneandkids_com/#When:00:01:13Z Read the interview here: How to Become a Successful iPhone App Developer. 2011-03-07T00:01:13+00:00 http://www.magnateinteractive.com/articles/archive/magnate_interactive_work_featured_in_new_book/ http://www.magnateinteractive.com/articles/archive/magnate_interactive_work_featured_in_new_book/#When:20:51:41Z The recently released volume 2 of the popular design inspiration book, The Web Designer's Idea Book, features two sites created by Magnate Interactive, libertyboom.com and magnateinteractive.com (this site). 2010-10-07T20:51:41+00:00 http://www.magnateinteractive.com/articles/archive/mash_for_iphone_and_ipad_on_13_abc/ http://www.magnateinteractive.com/articles/archive/mash_for_iphone_and_ipad_on_13_abc/#When:00:08:13Z 2010-04-24T00:08:13+00:00 http://www.magnateinteractive.com/articles/archive/mash_for_iphone_chosen_by_apple_as_an_app_store_essential/ http://www.magnateinteractive.com/articles/archive/mash_for_iphone_chosen_by_apple_as_an_app_store_essential/#When:05:57:03Z Exactly one week ago, Magnate Interactive’s first iPhone app, MASH, was selected by Apple as an App Store Essential. The effect that it had on daily sales numbers is what gave it away. At first I thought it might be a reporting error, but after further investigation, discovering how far up the ranking charts MASH had climbed, and noticing the newest App Store Essentials list (Apps for Girls [iTunes]), I allowed myself to believe the numbers - approximately septuple the usual figures. MASH [iTunes link] is listed in the App Store under Kids games and Word games, and typically hovers in the top 25 in both categories. After iTunes customers began noticing the new Essentials list on November 10th, MASH jumped into the top 10 in those categories, and then the top 5, and is currently at number 2 in both Kids and Word games (at one point on Friday the 13th it managed to hit number 1 in Kids). Visibility in the App… 2009-11-17T05:57:03+00:00 http://www.magnateinteractive.com/articles/archive/magnate_interactive_helps_launch_theappshelf.com/ http://www.magnateinteractive.com/articles/archive/magnate_interactive_helps_launch_theappshelf.com/#When:13:51:23Z Independent developers of third-party iPhone applications are growing discouraged trying to make their mark in Apple's App Store, which launched just a little over a year ago with approximately 500 apps, and now contains more than 50,000. The App Store, which achieved its one billionth download in April 2009, is the only (sanctioned) sales outlet for iPhone and iPod touch applications. Despite several early success stories, third party developers are now finding it difficult to find any exposure or recognition. Until recently, independent developers have been forced to rely upon word-of-mouth and carefully placed Internet ads to publicize their applications, only finding recognition in the App Store if their sales reached unrealistically high numbers, especially when competing against top name video game publishers such as Electronic Arts.  One independent developer, Joao Prodo Maia, had this to say about his application, “I'm having a difficult time getting the word out about Knee Cap.  I'm sending in promo codes to magazines [and] bloggers, but... it's very hard being an unknown developer fighting for attention against all of the big names.” Now, developers like Maia are finding some exposure… 2009-07-08T13:51:23+00:00 http://www.magnateinteractive.com/articles/archive/mash_for_iphone_makes_the_wwdc_app_wall/ http://www.magnateinteractive.com/articles/archive/mash_for_iphone_makes_the_wwdc_app_wall/#When:13:49:17Z A “hyperwall” installation at the 2009 Apple Worldwide Develop Conference (WWDC) in San Francisco–made up of 20 synchronized 30-inch Apple Cinema displays–showcases the activity of 20,000 popular apps in the iTunes App Store. Every time a customer downloads an app, its icon lights up and creates a stunning ripple effect. Emphasis has been added to the above photo which displays the icon of our first iPhone game, MASH, among the myriad other applications on display. Additional photos and video can be found on the Apple Insider blog. UPDATE: A beautiful time-lapse video can be seen here: WWDC time-lapse video 2009-06-10T13:49:17+00:00 http://www.magnateinteractive.com/articles/archive/announcing_the_magnate_interactive_mobile_site/ http://www.magnateinteractive.com/articles/archive/announcing_the_magnate_interactive_mobile_site/#When:17:21:34Z Magnate Interactive is pleased to announce the launch of our iPhone and Android optimized website. Visit it at MagnateInteractive.com/m/. As a company, our focus is on developing great experiences across desktops and devices, and to help showcase our capabilities, we've created a streamlined version of the site for capable mobile browsers. The iPhone, Android, and other mobile devices with modern WebKit, Presto, or Gecko layout engines are able to view the site well. We believe that there are big things ahead for mobile web browsing, and businesses should be at least considering their mobile strategy as early as possible. Please contact us to learn how we can help you create a mobile version of your own websites. 2009-05-21T17:21:34+00:00 http://www.magnateinteractive.com/articles/archive/toledo_free_press_story_on_toledomenucom/ http://www.magnateinteractive.com/articles/archive/toledo_free_press_story_on_toledomenucom/#When:16:39:44Z 2009-04-21T16:39:44+00:00 http://www.magnateinteractive.com/articles/archive/mash_magnate_interactives_new_game_for_iphone_and_ipod_touch/ http://www.magnateinteractive.com/articles/archive/mash_magnate_interactives_new_game_for_iphone_and_ipod_touch/#When:18:07:43Z After a week on the App Store with my iPhone and iPod touch game, MASH (Mansion, Apartment, Shack, House) - appstore.magnateinteractive.com/mash/ [iTunes link], I can say its generally been a pleasant experience overall. Sales have been decent, with no advertising budget (so far), and the majority of sales coming from the US (which I anticipated). Applications and games in the iTunes App Store have to go through an approval process by Apple employees prior to being deemed ready for sale, which primarily entails checking for memory leaks, ensuring that there is no obscene/objectionable content, and that the app is not too limited in its utility (apparently apps like iFart Mobile have the right balance of objectionability and utility to make it through, but that's another topic). For me, the process took about 2.5 days for my initial approval, and about 4 for my version 1.1 update. I've heard horror stories about people waiting for months for their apps to be approved, but that hasn't been my experience yet. I plan to write a more in-depth article on my experience with the App Store over on the CodeHinting.com blog, but until then, feel free to 2009-01-30T18:07:43+00:00